Building an attractive and effective website is no easy task. It takes careful thought of the design, content, and user experience to ensure that you are making a positive, strong and lasting impression. But more than that, (pay attention here, because this is really important!) a great website has the unique ability to attract visitors with what interests THEM, while guiding them to take the actions YOU want them to take. So here are a few tips to help you accomplish just that.
There are three basic rules that we follow to build an effective website. These are “The 3 E’s”: